anna.perla

hi all.... sono una studente italiana... non riesco a mettere in ordine
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studio tedesco e aiuto volentieri tutti.

The B.C. Opus, Society of organizing cultural events, in partnership with the Museum of Science and Technology of Milan, is project leader of an ambitious project that provides a path to national and international traveling exhibitions: "Genius and Culture. Light with Leonardo Da Vinci in the world. "


It was thought at the "genius" of Leonardo da Vinci as a representative of the "ratio" in technological innovation and metaphysics of light as the creative principle of art. Culture and progress. Art and production.


The centrality of the event is represented from the original property in the possession of the Museum, the universal value of goods that represent the historical memory of our civilization.

First, the ATLANTICO CODE OF LEONARDO DA VINCI and prototypes of machines, made on the basis of drawings Leonardiana in the 50s and part of the collection of the Museum of Leonardo Vinci.

Hoepli The 1894 edition of Atlantic Code, edited by the Accademia dei Lincei, coincided with the start of transcription and most systematic studies on the tables contained in the most famous and significant between the codes Leonardiana. The Leonardo Museum in Vinci el'Accademia Nazionale dei Lincei conserve the rare copies of that edition, which today is the only opportunity to review the Atlantic as Pompeo Leoni built, some tens of years after the death of Leonardo.


The presence of the Leonardo Museum in Vinci, the patronage of the Ministry of Foreign Affairs and of the Accademia dei Lincei and the resonance of the universal genius of Leonardo, painter and inventor of the "Mona Lisa", are sure guarantees of factors to ensure the success of ' event.


It is expected however that the event should not be confined to the exhibition of goods but of immense historical and cultural value, but becomes the focus of promotional events that create a link between the promotion resulting from the cultural dissemination and promotion of the territory, both corporate is tourism, where the event is promoted.


In order to create a strong promotional induced resonance requires companies acting as sponsors and / or exhibitors with which to plan a number of opportunities during the event, such as conferences or meeteng and corporate culture.


Will support the continued presence of a technical committee composed of scientific experts from renowned national and regional prestige.

It also provides for the creation of entertainment events and call the place and during the event which will connect to the theme of cultural but also the image and to spatial features. These events are aimed at the disclosure and may be spectacular, given by industry-specialized institution under the supervision of art director, but also be of local nature in connection with the use of media and productive resources and spatial craft.









2 - Objectives


The objectives of the Society non-profit management are dissemination and promotion of culture.


The museum, in fact, through a path of traveling exhibitions that you find support in advocacy planning, in the Community, and in promotional activities, such as companies and universities of the area, intends to exercise a strong promotional activity in respect of goods aimed at the museum cultural dissemination.


At the same time the prestige value of assets exposed, which represent the core of world culture and the prototype of the genius behind the progress of all mankind, is caused by reason of any action for the promotion and dissemination of the territory, of its value social, artistic, and cultural production.


All this in a location with the Regional Body to which they seek the patronage and partnership that includes the involvement of its component institutions, university, business, tourist, hotel, commercial, productive, and in promotional activities and events and reactions in the territory.


This is to promote and disseminate through the quality of the "genius of Leonardo" the quality and the centrality of local culture, and also to enhance the image, the artistic value and productive.


- Tutorship Vinci Museum in Milan, of the Accademia dei Lincei, the Ministry of Foreign Assets of the EEC, as well as Local Authorities,

- The involvement of prestigious institutions such as universities, the Italian Leonardo da Vinci, the new Museo Leonardo da Vinci in Rome, the Italian Embassy,

- One of the Technical-Scirentifico,

- The presence of companies renowned regional, national or international

- The target of quality you want to give to the event

constitute the basis for a strong popular nationally and internationally through the major television channels, radio, audiovisual and information technology.


The promotion will be linked to popular tourism with involvement of tour operators and local tourist offices and providing packages for bookings on the web domain.

The exhibition's aim l 'turnout of visitors from Italy and abroad and the promotion of tourism and hospitality Sicilian city.








3 Because in Sicily

Leonardo and sicily


Step Three: perfect number and finite. The ancient name of the island, Trinakria literally three points. Its emblem is the head of Medusa which detach three legs that run, the symbol of the sun in its three forms, spring, summer and winter, or the moon or just the movement. Three points as the bounding Sicily, fertile land, rich in the center of the Mediterranean.

A trip to Sicily to discover it already since the island was so important. The sun, the grain, the hills so green in spring and burned in the summer, the climate, the sea crystal clear, colors, smells, everything combines to make the land of myth. A myth still visible today in infinity variety of its landscapes, the flavors of its products, in the power of nature and its active volcanoes, in the richness of the monuments that reveal how the Mediterranean civilization has found its roots here.

Terra splendid bully by nature, the cradle of civilization and culture, a land full of architectural and artistic beauty, rich in flavor and crafts.


This land is so striking and characteristic at the same time as universal. And 'the typical combination of those genius and creativity that are synonymous of true civilization and progress in human history. We can just as daring to say "the culture and genius" of Leonardo da Vinci.


What if not the region of Sicily may be best and host the versatility of the artist and scientist Leonardo: his creative power and his universal culture, but also his meticulous applied in all fields of knowledge, his brilliance as a scholar, architect inventor but also its attention to the nature, his sensitivity mythological, its cosmic perception.


Art and science, reason and nature, culture and progress, all links in Leonardo and there are many issues that seem to link your message to the universal earth Sicily wild and elegant at the same time as the complexity of its art and culture.


For the artist Leonardo 's mysterious connection between light, air and power is the dialectic of the elements in the sea, in mountains and in heaven, as in the human, causing inexplicable, irrational disorder. So he says the reality of trying to search beyond its origins and connotations of the forces that animate. For him nature expresses the convulsive energy of its heart and at the same time, that encompasses a protected area order, more secure, that is civilization.


In its "Pensieri" the general theme recalls the memory of ore in the world with its fossils, while in a piece of the Code represents the Mediterranean, Atlantic as the greatest river in our world, the father of all waters.


The personality 'of Leonardo da Vinci, who was a painter, sculptor, architect, writer and scientist, is the Renaissance ideal of the artist, in that historical period which marks between 1450 and the end of the sixteenth century, the revival of economic life , social and cultural. This "rebirth" of civilization, a view of the European level, should be considered the most 'important contribution to the formation of modern Europe, in a direct and profound. The Italian Renaissance influenced art, literature, science and social customs of the French, Spaniards and Germans, especially after that, on the end of the century, the Italian peninsula was invaded by foreign armies


The Renaissance comes to Sicily, thanks to the arrival of artists trained by the great Tuscan masters like Leonardo da Vinci. In the fifteenth century Sicily develops his approach to painting Tuscan with Antonello da Messina, the most famous Sicilian artist. In the first half of the sixteenth century., Painters Cesare da Sesto and Polidoro da Caravaggio spread the Tuscan Mannerist style drawn from the lessons of Leonardo da Vinci and Raphael.


The centrality of the universal genius of Leonardo and the connection of his studies and his message of artistic, historical and cultural territory is safe for reasons of the creation of events and outreach activities that enhance and promote the event and the territory.






CODE OF LEONARDO DA VINCI


The event "Genius and Culture. Light with Leonardo Da Vinci in the world "will take place in the two spring months March and April 20 .... Will take place in one city in Sicily, or move to another city of the region in the same period. For example, Palermo and Agrigento, in the time period in March in April 2010.


On display will be possible to admire the CODE ATLANTICO LEONARDO DA VINCI exposed in 74-exhibitors lecterns made of birch and glass, size 70 x 70, height 110, for a total exhibition area of about 400 square meters, each accompanied by commentary located on panel didactic.


During the event will be held of multimedia that enable visitors to follow the show in a dramatic narrative of the history of Atlantic Code.


Next to the Code Leonardesco, secure point of interest for cultural prestige, will be called to participate as exhibitors and / or sponsors, companies renowned local, national or international level that are carriers of innovation, quality, image and cultural promotion and which will be called upon to represent the leadership in its field of production, while maintaining the high quality tone with which you want to characterize the event.


In line with the image of "Genius and Culture," Relation of Art to the quality and promotion company wants to marry the old with the new culture with the aim to bridge that gap quell'ingiusto see how stereotypes opposed the rhythms frenetic progress and introspective spirituality, eternal divide between contemplation and action, between art and technology.

The genius always supports and enhances the authenticity of tradition with respect for authentic culture that only promotes development.


This image will animate the artistic choices regarding the review and selection of events. The special exhibition will be in building an artistic-house, where his studies in the various sectors of the Atlantic Code interpret reality of modern production. Leading companies in its areas of production, which are also promoters of culture and progress.


Interest will be suggestive of the exposure, in addition to the Code, 10 MACCHINE LEONARDO ", prototypes made in the 50s owned by the museum, also to be matched in the exhibition, at companies or artistic productions that connect to the subject invention itself.


To give just one example, you can call to display next to the tables on the studies of Leonardo and of the stars of the time, a leader of information technology to scan the symbol of the time now present information in real time. As well as works of cultural value may reinterpret Leonardo the painter, sculptor and artist.


4-1 - Participation Works
a - Sponsor


Why Sponsoring Review


Sponsoring a well-planned, integrated with an event based their choices second goals of high quality and promotion of high-range, enhances the image of the company characterizing the identity sector. Development of image to which is added to the prestige conferred by the cultural value of the event.


Also creates opportunities for interactive link to corporate identity, artistic and spatial design.

Two months of event allows a broad vision to a diverse audience in the target and age, affected by information channels that will be diverse and widely distributed, but also targeted at selected audiences.


Of particular interest are related to the development potential of the event.


How Sponsoring Review


A company can assist and support the event at several levels:


MAIN SPONSOR AND SPONSOR

For main sponsor is the main sponsor of the event which will have a significant return of image due to the constant presence and designed spaces and provides corporate logo.
Visibility 'for sponsors is high and consists of all materials produced for the event on every type of print (newspapers articles, leaflets, brochures, tickets, posters, banners, letter paper, website etc.) Achieved for the promotion and organization of the event.


Introductory panels of 18 cm 130 x 220h will be placed in each section of the exhibition with the presence of the logos of sponsors with logos and institutional advocacy.


The official catalog of the Code and the Atlantic catalog of the Review can be customized with cover art designed for individual companies.


E 'will also playing in limited edition of some of the most significant tables' edition of the Code Hoepli Atlantic. Will be put up for sale during the event and partly available to the Sponsor as a widget to promote the prestigious event.

The company will set up also an exhibition space as needed to image and communication within the Palace where the exhibition will be set and matched to the Code of Leonardo more appropriate.

Pianificherà with the Organizing Committee for its promotional activities during the period of the exhibition in connection to events internal and external to the exhibition site.


b - Exhibitors


Exhibition areas will be defined in an artistic and business


The stands will be accompanied by the presence of the glass exhibition at the codes of Leonardo da Vinci and the presence of other artistic works to be matched in accordance with the individual exhibitors.


The sizes will be determined according to individual needs and planned a detailed offer that includes commercial space and all possible services that might be present: a bar, reception hall, ticket office, meeting room, catering service, labor, private rooms for buffet.


Events and opportunities for exhibitors


The event during the two months of review could offer space to companies to sponsor activities of communication and public relations support such as conferences, press meetings, gala dinners od'epoca, buffet.


One could link these opportunities to corporate events (see Parag. 5), or small local events in a program to be organized with the sponsorozzizzazione companies in the same home or in the same town of exposure and the institutional patronage. The detailed schedule of these opportunities with the companies agreed to be taken care of the organizing committee and disseminated with the same channels of promotional event.


To give just one example, during any game laser shows and water in the square could be projected images and promotional sponsor.


The program of events will be included in the official bi-monthly calendar of the review.


The calendar will be issued by the channels of disclosure and will be published in the official site domain as the reason of attraction and can be combined with hiking paths and reservations via the web in conjunction with local tour operators, domestic and foreign.



5 - At EVENTS


Trade in Annex 2 to the project are outlined our proposals for various promotional activities and at the spectacular side.


6 - Promotion of Review


The event provides a Press Office and Public Relations for the creation of texts and on and on all events.


The exhibition will be supported by a print campaign advertising and editorial in national and international level.


The press conferences will be issued through newspapers, press, radio, local but also national.


The Committee will open promoter contacts with the leading television (cultural or containers news) national and local actions to promote the event.


The advertising campaign will be developed using all available channels. Will be displayed posters and banners and logistics points in tourist itineraries.


The event will be issued via a web site domain connected with the first page of the major internet portals. The site will offer the option of booking hotels and / or book a holiday package of several days in Sicily.


In view of the spring in question, the exhibition will be issued by the circular-Miur Education for the contribution of business tourism visits of pupils and will be included in package tours aimed at pensioners through specific dissemination channels.


The event will be promoted to foreign embassies in Italy.



**********



7 - Development


We have already said that the path of traveling exhibitions: "Genius and Culture. Light with Leonardo Da Vinci in the world "includes the display of the original property in the possession of the museum that represents the historical memory of our civilization.


In addition to Atlantic Code of Leonardo da Vinci, we can expose the entire collection of windows blown ROMANI with "cold technology", the mummies Egyptians, the entire collection of MACCHINE Leonardiana and more that the Museum is committed to grant exclusive arrangement with the BCOpus for the development of this project itinerant.


It can therefore now planning a package that includes a calendar of long art exhibition, if inserted into a program that provides institutional action to promote cultural and business of the regional territory.


The reviews could be conducted and promoted by the formula of the show or just progress with the implementation of events and call spectacular taking the formula as provided for 1 event "Il Codice Atlantico di Leonardo da Vinci."


The timing could be such a cycle of reviews annual or monthly or set to repeat in the most prestigious Sicilian cities under a program by the Sicilian Regional Authority acting as promoter.















8 - The Promoter


With the purchase of the package presented in the draft by sas BCOpus the region of Sicily is not only body that grants legal aid, but is promoting the event or program of events and all actions related to it. This will be the functional use of all resources and institutional liaison to the territory for the creation and development of the project.