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Excerpt from The Psychology of Everyday Living *by Ernest Dichter (1947)***Usually the way we smoke is characteristic of our whole personality. The mannerisms of smokers are innumerable. Some people always have cigarettes drooping from their mouths. Others let the cigarette jump up and down in their mouths while they are talking. Men sometimes complain about the way women smoke: "A lot of women blow out the smoke with a gust of wind, right into your face. They just puff it at you." Some men, when they want to appear to be aggressive, hold their cigarettes with thumb and forefinger so that the glowing end shows toward the palm of the hand.

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