03-15-2006, 01:03 AM
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#1 (permalink) |
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International Forum Great Member
Join Date: Oct 2004
Posts: 34,193
News came out of the blue
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[SD] New Tool Tracks Online Media Consumption
Carl Bialik writes "Technology and market research company BigChampagne is introducing a measurement tool called BCDash to let media companies quickly track how people -- legally or illegally -- use their products online. BigChampagne said BCDash will bring together data from AOL, Yahoo Music, iTunes, and Wal-Mart, along with estimates of illegal file sharing activity for specific titles. It's meant as a marketing tool, the WSJ reports: 'Media companies have often been caught flat-footed when a video or song takes off online. By the time they try to capitalize on it, the opportunity often has passed.'"
[SD]
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