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Apple is a company which activity is to manufacture personal computers. It was founded by Steve Jobs, Steve Wozniak and Ronald Wayne on April 1st, 1976 in Cupertido, California.
With inventions like the mouse or icons, Apple is considered as one of the founders of the computer science of today.
Having dominated the 80's, Apple was exceeded in the 90's by Microsoft. But with new products like the iMac and the opening of new markets, Apple is having a great success again.
Let's products are made history: (??? j'ai pas compris le sens du titre)
The Apple I was made by Steve Jobs and Steve Wozniak in a garage and sold through word of mouth. It was one of the first personal computers designed to be combined with a keyboard and a monitor for display. Some two hundred units were produced, but success was such that they could not meet the demand.
The Apple II was unveiled to the public in April 1977 and became a phenomenal success. It was the first computer to display colors, and several millions of copies were sold . The economic power of Apple became without equal and many employees made a fortune.
In 1981, and despite some flaws at the beginning, the Macintosh was finally a success. The company’s success will last ten years.
Facing the growing competition from the PC machines, which offered prices increasingly reduced, Apple was innovating less and hardly increased its sales. The Power MacIntosh was then a failure, and Microsoft was far ahead. This is was a difficult period for Apple and many employees have been laid off.
In 1998, the iMac was a big break for Apple with technological innovations and an original design. The iMac was a success with 800000 units sold in one year. It is Apple revival, and competition with Microsoft starts over again.
Continuing with innovations, the brand has since diversified: it opened a shop selling music online: iTunes Music Store, it launched its digital Walkman, the iPod and, in 2007, its mobile phone Iphone.
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