The picture is an ad for Renault. I can see a Formula one and a car (Renault Scénic).
The Formula one is blue and yellow. I can see sponsors on the Formula one. (Elf: this company makes gas, oil, etc. I-mode which [B]belongs [/b]to Bouygues telecom. Michelin makes tyres. telefonica is like Bouygues Telecom, it's a phone company. Chronotech is a firm which makes jewels.
On the left side of the Formula One, I can see two awards the first is:" Formula one Manufacturers World champion: Renault 2006" and the second is " Forumula One Drivers World champion: Fernando Alonso 2006. It's the FIA (Fédération Internationale de l'automobile" wich awarded these.
In the background, I can see a blue flag (not black and white because blue ist Renault's color.
In the top left hand corner, there is a sentence "Les jours renault F1 team, du 2 au 31 janvier". It's the period during which this sale campaign is broascasted.
On the bottom right hand corner, there is Renault's logo, it's a yellow rectangle with a gray logo.
On the bottom left hand corner, there are the conditions of the ad.
The ad means that the Renault Scenic is as competitive as the Formula One. The best technology used in the Formula One is used in the Renault Scenic, hence the slogan "Quand renault gagne, vous êtes gagnant".
the price of the car is put forward because the ad points out that the price is lower than other cars.
The designer of the ad uses a contrast between blue (cold color) and yellow (hot color). It's meant to draw the attention on the price.
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